Vimeo (spec)

While I was in my motion graphics 2 class, I wanted to really put my after effects animation skills to the test. So I set out to make a 30 sec spec for vimeo. After me and pat developed the concept of Video + You and wrote out the narration. I then set out on animated each symbol of vimeo utilizing shape layers to animate transitions. I went through numerous test animations before I was set on this method of animating the strokes. For trying something new, this turned out great, and we got great feedback from vimeo.

The Concept